The Future of The Southwest Wines of France

On the occasion of the second sitting of the South West wines that stand up tonight in the area Hotel in Toulouse, inter-professional lay the groundwork for what would become the largest wine region in France after the merger of Midi -Pyrenees and Languedoc Roussillon.

Considered in terms of viticulture, the merger between the two regions Midi-Pyrénées and Languedoc-Roussillon give birth to a giant of the vine and wine. "For if the 12 million hectoliters products are added in Languedoc-Roussillon to 3.5 million hectoliters bearing the designation 'Southwest Wines" we come to 15.5 million hectoliters or more than third of 44 million hectoliters produced in France every year, "Michel calculation DeFrances President of the inter wines of South West France. To lay the foundation of this union between the current first and fourth wine regions of France, the presidents of the inter wines of Languedoc and Southwest will meet on 7 January. Winemakers first have at heart to protect the identity dearly acquired designations and land, while taking advantage of new business opportunities arising from the merger between the two regions. "With a new $ 15.5 million hectoliters strike force we will find ourselves in a strong position to attack new markets to which we had no access," says Michel DeFrances. But it will also get two stories and two cultures of the vine and wine. "Between the Languedoc-Roussillon wine consists of four independent inter united under the banner" South of France "created by the region; and Southwest federated since 2007 behind the same generic name built by the profession, to the points are not the same, "explains Bernard Augé Deputy Chief of Languedoc wines.

In the Southwest, Paul Fabre, director of the inter agrees: "I do not think a merger between the two existing regional structures. The first question that will arise will be how we will live the two brands together. "In this regard the two regions already have extensive experience of diversity as Southwest wines unite in the same apellation Bergerac located in the Aquitaine and the Basque vineyards. And those of the Languedoc Roussillon count 800 000 hectoliters of Côtes-du-Rhône. "Our wine regions already overflowing administrative regions, so we should be able to set up the new enlarged entity" Paul Fabre hopes that already sets the limits of the reconciliation "enhanced cooperation, synergies but not melting . drop-off window,

€ 8 million for the wines of the Southwest

Martin Malvy which opened yesterday the second Assizes Wine has announced the launch of a new regional Midi-Pyrénées € 8 million to support the development and promotion abroad of southwestern wines for next 3 years .dropoff window A plan that succeeds it (€ 17M) that the Region had implemented after the 2006 crisis and was instrumental in structuring the inter and modernization of winemaking tools.